Premium Artisan Tea • Melbourne • Sophisticated, Not Pretentious

Sophisticated Tea for the Discerning Palate

Handcrafted blends that elevate the everyday ritual, without the pretension of wellness culture.

Our Story

Founded in 2016 by siblings Alana and Pietro, So Not Hippy emerged from a simple observation: why must quality tea come with a side of crystal healing and unsolicited life advice?

Growing up in Melbourne's Dandenong Ranges, they were surrounded by nature but never felt compelled to wear tie-dye or discuss chakras. Their mother, a botanist, taught them about plants and their properties. Their father, a chef, taught them about flavor and balance. Together, they created something unique: tea that's sophisticated, not sanctimonious.

"We believe in quality ingredients, not crystal healing. Our teas are crafted for people who appreciate the finer things in life, but don't need a guru to enjoy them."

Today, we source the finest tea leaves from ethical suppliers worldwide, blend them with precision, and deliver them to your door. No spiritual awakening guaranteed, just exceptional flavor and quality you can trust.

Alana and Pietro - Founders of So Not Hippy

Premium Collection

Handcrafted blends for the discerning palate

Morning Glory Black Tea Blend

Morning Glory

Black Tea Blend

A sophisticated blend of premium Australian black tea, lemon myrtle, and vanilla. Perfect for those who demand both flavor and function from their morning ritual.

$24
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Dandy Lion Herbal Infusion

Dandy Lion

Herbal Infusion

Roasted chicory, cinnamon, and orange peel create a digestive aid that's as delicious as it is effective. No lectures about toxins included.

$22
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Bush Medicine Herbal Tisane

Bush Medicine

Herbal Tisane

Inspired by Indigenous wisdom, this blend features anise myrtle, pepperberry, and Davidson plum. Respectful of tradition, modern in execution.

$28
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Our Philosophy

Quality tea leaves and brewing process

At So Not Hippy, we operate on three simple principles:

  • Quality Over Quantity - We source only the finest ingredients from ethical suppliers
  • Flavor First - Every blend must taste exceptional, health benefits are a bonus
  • No Pretension - Great tea shouldn't require a lifestyle change or spiritual awakening
  • Transparency - We're clear about what's in our tea and why it's there
  • Sustainability - Ethical sourcing and minimal environmental impact
"We're not here to change your life. We're here to make your tea time better."

Get in Touch

Questions about our teas? Want to discuss a custom blend? We're here to help.

  • Email: hello@sonothippy.com
  • Phone: +61 3 9000 0000
  • Hours: Mon-Fri 9AM-6PM AEST