
Morning Glory
A sophisticated blend of premium Australian black tea, lemon myrtle, and vanilla. Perfect for those who demand both flavor and function from their morning ritual.

Melbourne · Est. 2016
Handcrafted blends that elevate the everyday ritual, without the pretension of wellness culture.
Our Story
Founded in 2016 by siblings Alana and Pietro, So Not Hippy emerged from a simple observation: why must quality tea come with a side of crystal healing and unsolicited life advice?
Growing up in Melbourne's Dandenong Ranges, they were surrounded by nature but never felt compelled to wear tie-dye or discuss chakras. Their mother, a botanist, taught them about plants. Their father, a chef, taught them about flavor. Together, they created tea that's sophisticated, not sanctimonious.
“We believe in quality ingredients, not crystal healing. Our teas are crafted for people who appreciate the finer things in life, but don't need a guru to enjoy them.”
Today, we source the finest tea leaves from ethical suppliers worldwide, blend them with precision, and deliver them to your door. No spiritual awakening guaranteed — just exceptional flavor.

Collection
Handcrafted blends for the discerning palate

A sophisticated blend of premium Australian black tea, lemon myrtle, and vanilla. Perfect for those who demand both flavor and function from their morning ritual.

Roasted chicory, cinnamon, and orange peel create a digestive aid that's as delicious as it is effective. No lectures about toxins included.

Inspired by Indigenous wisdom, this blend features anise myrtle, pepperberry, and Davidson plum. Respectful of tradition, modern in execution.
Gallery
Capturing the art and ritual of tea






Philosophy

We source only the finest ingredients from ethical suppliers
Every blend must taste exceptional, health benefits are a bonus
Great tea shouldn't require a lifestyle change or spiritual awakening
We're clear about what's in our tea and why it's there
Ethical sourcing and minimal environmental impact
“We're not here to change your life. We're here to make your tea time better.”
Contact
Questions about our teas? Want to discuss a custom blend? We're here to help.