Premium tea

Melbourne · Est. 2016

SophisticatedTea
fortheDiscerning
Palate

Handcrafted blends that elevate the everyday ritual, without the pretension of wellness culture.

Premium Artisan TeaMelbourne CraftedSophisticated, Not PretentiousSince 2016Ethically SourcedNo Crystal Healing Required
Premium Artisan TeaMelbourne CraftedSophisticated, Not PretentiousSince 2016Ethically SourcedNo Crystal Healing Required

Our Story

Born in the Dandenong Ranges

Founded in 2016 by siblings Alana and Pietro, So Not Hippy emerged from a simple observation: why must quality tea come with a side of crystal healing and unsolicited life advice?

Growing up in Melbourne's Dandenong Ranges, they were surrounded by nature but never felt compelled to wear tie-dye or discuss chakras. Their mother, a botanist, taught them about plants. Their father, a chef, taught them about flavor. Together, they created tea that's sophisticated, not sanctimonious.

“We believe in quality ingredients, not crystal healing. Our teas are crafted for people who appreciate the finer things in life, but don't need a guru to enjoy them.”

Today, we source the finest tea leaves from ethical suppliers worldwide, blend them with precision, and deliver them to your door. No spiritual awakening guaranteed — just exceptional flavor.

Alana and Pietro - Founders of So Not Hippy

Collection

Premium Collection

Handcrafted blends for the discerning palate

Morning Glory
Black Tea Blend

Morning Glory

A sophisticated blend of premium Australian black tea, lemon myrtle, and vanilla. Perfect for those who demand both flavor and function from their morning ritual.

$24
Dandy Lion
Herbal Infusion

Dandy Lion

Roasted chicory, cinnamon, and orange peel create a digestive aid that's as delicious as it is effective. No lectures about toxins included.

$22
Bush Medicine
Herbal Tisane

Bush Medicine

Inspired by Indigenous wisdom, this blend features anise myrtle, pepperberry, and Davidson plum. Respectful of tradition, modern in execution.

$28

Philosophy

Our Philosophy

Quality tea leaves and brewing process

Quality Over Quantity

We source only the finest ingredients from ethical suppliers

Flavor First

Every blend must taste exceptional, health benefits are a bonus

No Pretension

Great tea shouldn't require a lifestyle change or spiritual awakening

Transparency

We're clear about what's in our tea and why it's there

Sustainability

Ethical sourcing and minimal environmental impact

“We're not here to change your life. We're here to make your tea time better.”

Contact

Get in Touch

Questions about our teas? Want to discuss a custom blend? We're here to help.

hello@sonothippy.com
+61 3 9000 0000
Mon–Fri 9AM–6PM AEST